Growth is a system. I build it.
I am Brian Baraka. A growth operator with 8+ years turning budgets into business results across Africa and Europe. I have driven 7M+ app installs, uncovered hidden revenue through attribution, and scaled campaigns for some of the continent's biggest brands.
Learn more about me →Strategy, media, and measurement.
That intersection is where the real growth happens. See all services →
Performance Marketing
Full funnel paid media across Meta, Google, TikTok, YouTube, LinkedIn, DV360, and programmatic. Every campaign starts with a hypothesis, attribution wired from day one, and a creative testing cadence that separates signal from noise fast.
Growth Strategy
Before I touch a platform, I ask: what is the hypothesis? I design experiments, define success metrics, and build the kind of growth loops that keep compounding long after the campaign ends. Founder mindset. Operator execution.
Analytics and Attribution
Most brands are flying blind. I fix that. Custom Looker Studio dashboards, multi-touch attribution, AppsFlyer, GA4. I build the visibility layer that turns data into decisions and decisions into growth.
The numbers that matter.
App installs
Safaricom MPESA
ROAS
Flagship campaigns
Over install target
Syngenta Cropwise
Lead sign-ups
KCB Bank
Sales lift
MyDawa attribution
Years
Africa and Europe
A few things I am proud of.
App Growth · Fintech
7M+ installs. 4.2x ROAS. Africa's largest fintech app launched.
Lead Generation · Banking
120,000+ sign-ups. 25% CVR. A lead engine that never switched off.
App Launch · Agritech
109% over target. 12% under budget. A B2C agritech app launched from zero.
You have seen the numbers.
Now let's talk about yours. I am available for select consulting engagements.
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