109% over target. 12% under budget. A B2C agritech app launched from zero.

Launch a brand new B2C agritech app to smallholder farmers across East Africa. Target: 6,000 installs. The product was new, the category was nascent, and the audience was hard to reach.

Led with crop-specific pain-point creative over generic install ads. Ran weekly creative variant rotation across Meta with scale or kill decisions every Friday. Segmented audiences by region and crop type. Wired the full attribution stack including AppsFlyer, Adjust for cross-validation, GA4, and custom Looker Studio dashboards. Closed the loop with post-install surveys to capture voice-of-grower and feed the next experiment cycle.