← Back to WorkLead Generation · Banking · East Africa
120,000+ sign-ups. 25% CVR. A lead engine that never switched off.
120,000+
Completed Sign-ups
25%
Conversion Rate
3.75x
ROAS
$70K
Campaign Budget
Cumulative sign-ups, campaign lifetime (illustrative trajectory)
Mo 1Mo 2Mo 3Mo 4Mo 5
The Challenge
KCB Bank wanted to drive high-quality leads for credit card and account opening in a market where cash still dominated and digital banking trust was low.
The Strategy
Ran photo and video ads highlighting specific card benefits linked directly to sign-up forms. Built custom audiences from website visitors, then created lookalikes to scale. Layered in Dynamic Search Ads on Google and HubSpot CRM automations to nurture leads post-capture. The result was so strong, the campaign became always-on.