I did not just study marketing. I went and did it.

I started my career at WPP Scangroup in Nairobi, where I got thrown into the deep end fast. My first major brief was Safaricom MPESA, East Africa's largest fintech, 56M+ users, a brand new app, and a mandate to drive installs at scale. We delivered 7M+ downloads in year one at 4.2x ROAS. That campaign won the MSK Judge's Choice Award and set the standard for everything I have done since.

From there I moved to EssenceMediacom, where I designed integrated growth strategies for Coca-Cola, P&G, and Airtel across seven platforms and multiple Sub-Saharan African markets. I learned how to think across channels, not just execute within them.

I then took a remote role at Accelerated Agency in Hamburg, Germany, owning CRO across six 8-figure European Shopify brands. I built a 40+ hypothesis backlog and operationalized behavioral science as testable, measurable interventions. It changed how I think about conversion forever.

Today I work as Media Buying and Research Manager at CreativeEdge FCB Nairobi, where I recently shipped a B2C agritech app to 109% of its install target at 12% under budget. I also operate my own businesses — because the best marketers have skin in the game.