← Back to WorkEcommerce · Retention · United States
128.7% sales increase. 3.8x retention lift. A beauty brand that stopped leaking revenue.
128.7%
Sales Increase
120% above target
Revenue Target Achievement
3.8x
Customer Retention Lift
25%
Bounce Rate Reduction
$80K
Campaign Budget
Indexed sales performance, campaign lifetime (illustrative trajectory)
Mo 1Mo 2Mo 3Mo 4
The Challenge
FemmeDetox, a fast-growing US natural beauty brand, needed to scale acquisition while improving retention on their subscription model — two goals that usually pull in opposite directions.
The Strategy
Used customer matching and lookalike audiences to find high-intent buyers at scale. Layered Google in-market audiences across Search, Display, YouTube, and Discovery to capture purchase-ready signals. UGC and video content drove the highest resonance. Built retention loops around subscription behaviour to lift average order value over time.